Content and Social Media Strategist, Xi Digital Corp.

Toronto, ON

June 2020 – Present

• Created and managed the content calendar for 30 different clients each month: strategized blog topics based on keyword research and trending topics.

• Managed a team of freelance writers: distributed topics, briefs, and keywords, scheduled due dates, and edited blog posts.

• Researched and wrote original blog posts, service pages and web copy for multiple clients.

• Uploaded content using a CMS

• Researched and created social media strategies for 7 different clients using Instagram, Facebook, LinkedIn, and Google My Business.

• Performed website audits for potential clients: SEO, content, UX & UI.

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Content Marketing Intern, Other.

Toronto, ON

October 2019 - March 2020

• Researched and wrote content marketing blog posts on multiple topics for clients such as DR-HO, The Tea Haus, Second Closet, Jiffy and Matter and Form

• Lead blog audit and optimization in order to edit and improve existing content and increase SEO rankings 

• Assisted with content marketing strategy and calendar 

• Participated in development of web copy for new sites

• Completed Advanced Google Analytics course and Digital Marketing Beginners Course

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PR Intern, The Mint Agency

Toronto, ON

April 2019 – July 2019

• Monitored and clipped media using platforms such as Meltwater, MRP, Klear and Press Reader

• Researched and wrote pitches to secure media coverage for clients such as Consonant Skincare, The Distillery District, STK Toronto and Vitamix Canada

• Created media lists for multiple clients including influencers, journalists and media personnel 

• Assisted with organizing and greeting media and influencers at events such as Air Canada Rouge pop-up (May 2019)

• Researched and sourced materials, props and event spaces for clients

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Marketing Manager at WesternUniversity, Prep101

London, ON

Sept. 2017 - Present

• Supervised and motivated a team of marketers to promote prep sessions among students on campus 

• Formed and nurtured relationships with student group executives and fellow marketers

• Managed marketing on campus: events, postering, promo/booth tables, announcements, and social media promotions on platforms such as Facebook, Instagram, and Snapchat, which led to an increase in attendance by 500 students from 2017 to 2018

• Helped bring Instagram follower count from 50 to 350

• Pitched and published blog posts on topics related to school, studying and time management

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Contributing Writer, Her Campus Media Western Chapter 

London, ON 

Sept. 2016-May 2018

• Wrote and published two original articles per month on a number of different topics, including an article about fourth-year university that was chosen as article of the week by the magazine editors

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Contributing Writer/Social Media Marketer, The Culture Trip 

Tel Aviv, Israel

May - June 2016

• Wrote and published original articles using WordPress, on topics such as food, tourism, lifestyle and music

• Assisted with marketing articles and photos on social media platforms such as Facebook, Instagram and Twitter

• Engaged and interacted with followers by commenting, replying, tagging and direct messaging on social media platforms

 

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